What’s new? I can tell you about one new thing in the design world and that would be Lenny Kravitz! Lenny has this “American Woman” drooling over design in the form of his new line of wood flooring by BR- 111 Hardwood Flooring.
Actually BR-111 is collaborating with Kravitz Design, founded by none other than Grammy winning musician Lenny Kravitz. I quote from a press release, “Kravitz Design’s keen eye for cutting edge design and innovation provided the perfect direction for this inspiring new product line. His design aesthetic speaks to urban elegance with a masculine vibe like touches of dark woods.” I would concur with that.
Think 10” thick planks of wooden loveliness complete with their durable Bona Matte Naturale finish which includes Lifetime support.
Now back to Lenny because I think it’s so curious that he’s actually a designer! To me, it looks like the firm does high profile commercial jobs and somewhere in there, whether it’s Lenny or not (perhaps not) there is the talent to put this together. What they obviously excel at is marketing. A big name gets attention. Pair that with drool worthy design and as much as I hate to admit it, you’ve got a good thing. What do you think?
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